Floyd's son Dan bought Twig's in 1986 to keep it in family hands. Today, it is run by Ben, his wife Annelies, and Ben's brothers Jake and Luke. It employs 20 people, and has annual revenues of around $6.5m (£4.8m).
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AIO lacks this infrastructure. ChatGPT doesn't provide website owners with analytics showing how often their content appears in responses. Perplexity doesn't send performance reports. Google AI Mode doesn't have a Search Console equivalent yet. This creates a visibility problem—you can't optimize what you can't measure.